With Crush now “in the can” and rolling off the printing press, the task of promoting it—letting people know it’s out there—is crucial. My publisher is unusual in that it encourages (and requires) authors to be involved in the promotion process. In sum, promotion has been going on for months. I’ve written material that’ll be used to promote the novel…for websites, like AuthorBuzz, for blogs, and other web-based venues; I’ve worked with my publisher to rewrite and finalize the jacket text (the descriptive passage that’s on the book flap); I worked extensively with the Audio publisher to select the best voice actor, listening to clips of actresses who’d make the best Karen Vail (talk about tough!); I’ve notified key people of Crush’s release and had galleys sent (or sent them myself) to reviewers, booksellers, and others; worked with one of the Napa Valley wineries mentioned in Crush to coordinate our big book launch event.

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